About Verity
We exist to separatethe information from the invoice.
Aesthetic medicine is one of the few corners of healthcare where the person advising you is also the person billing you. Verity is being built so the research behind a surgical decision is not an advertisement for it.
What we hold to
Four rules we built the product around
These are constraints, not values. Each one costs us something, which is the only reason any of them is worth stating.
If something here is wrong, we want it in writing.Suggest a correction
- A guide is written without the person who profits from it in the roomEducational content is drafted and medically reviewed on its own terms. A practitioner who stands to gain from a procedure does not get to shape the page that explains it.
- Verification is a fact, not an endorsementWhen we verify someone we are confirming their credentials against a public register on a given date. We are not vouching for their judgment, their results, or your outcome. A badge is a fact about paperwork, and we say so on every page that shows one.
- Patients speak firstInside a community, patients open the conversation and professionals reply. There is no outbound route from a practitioner to a patient who has not asked, and no advertising inside a discussion.
- We mark what we do not knowUnsettled questions are labelled as unsettled rather than written around, and anything not built yet is described as not built yet. Every page carries a way to tell us it is wrong.
The goal
What we're building, and roughly in what order
None of this has launched. This is the plan as it stands, written so you can hold us to it — and so you can see what we are choosing to do last.
- Now
The foundation
The knowledge base and the verification standard, built before there is anyone on the platform to use them.
- Procedure guides drafted and medically reviewed before publication
- A verification process against national medical registries
- The founding cohort of professionals, checked by hand
- Next
The platform
The app, and the four things a patient actually does on it.
- Communities, where patients lead the conversation
- Verified profiles you can search and compare
- Direct chat with a practitioner, and time booked with the doctor
- A private profile that keeps your research in one place
- After
The network
The part that only works at scale, and the reason the standard comes first.
- Verification that holds across borders, not one register at a time
- Coverage broad enough that the answer is here rather than elsewhere
- Support for patients treated somewhere other than where they live
The founders
The company
Contact us
Press, partnerships, corrections, or a question about Verity. To reach one founder, use the address on their card.
hello@verity.online